What best predicts useless research

Running a UX industry survey through a predictive model

Sam Straun
UX Planet
Published in
3 min readJun 30, 2021

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Do people use your research? (with a post-it note on top saying ‘nope’)

What makes great, usable UX research? While working on a new predictive feature for a survey company, akin.nz, we decided to give it a test and upload an old survey we had lying about. For the feature, first choose a question and answer to learn about then see a list of answers and their predictive power.

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Merging data, statistics, ethnography and design to create human-centred experiences.