Understanding the enigmas of usability testing

How probability demystifies sample size, personas, and communication

Sam Straun
DAN Stories
Published in
11 min readFeb 23, 2020

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I vividly remember interviewing a participant for the first time. Riddled with leading questions, it was a subpar experience for all parties involved. By the fourth participant, something hard to explain happened, I could predict what the next person would do.

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Sam Straun
DAN Stories

Merging data, statistics, ethnography and design to create human-centred experiences.