PinnedSam StrauninUX CollectiveWhy numbers can deceive you in usability testingHow probability explains where usability testing works and where it fails·11 min read·Mar 31, 2020--2--2
Sam StrauninUX CollectiveHow to make your research usableRunning a UX industry survey through a predictive model·3 min read·Jul 8, 2021--3--3
Sam StrauninUX PlanetWhat best predicts useless researchRunning a UX industry survey through a predictive model·3 min read·Jun 30, 2021--2--2
Sam StrauninUX CollectiveHow to create buyer personas with people who don’t use your product yetSegmenting your audience with data over assumptions·5 min read·Mar 3, 2021----
Sam StrauninUX CollectiveWhy you should replace your personas with data driven personasThe trouble with personas and what we can do about it.·6 min read·Nov 27, 2020--1--1
Sam StrauninUX PlanetHow to create data-driven personasThe truth is, while qualitative research is great for understanding context, it’s poor for segmenting a population or finding large data…·5 min read·Nov 27, 2020----
Sam StrauninUX PlanetReplace your personas with data driven personas overnight.The trouble with UX personas and what we can do about it.·6 min read·Nov 27, 2020----
Sam StrauninDAN StoriesUnderstanding the enigmas of usability testingHow probability illustrates the issues of sample size, personas, and communication·11 min read·Feb 23, 2020----
