PinnedPublished inUX CollectiveWhy numbers can deceive you in usability testingHow probability explains where usability testing works and where it failsMar 31, 20202Mar 31, 20202
Published inUX CollectiveHow to make your research usableRunning a UX industry survey through a predictive modelJul 8, 20213Jul 8, 20213
Published inUX PlanetWhat best predicts useless researchRunning a UX industry survey through a predictive modelJun 30, 20212Jun 30, 20212
Published inUX CollectiveHow to create buyer personas with people who don’t use your product yetSegmenting your audience with data over assumptionsMar 3, 2021Mar 3, 2021
Published inUX CollectiveWhy you should replace your personas with data driven personasThe trouble with personas and what we can do about it.Nov 27, 20201Nov 27, 20201
Published inUX PlanetHow to create data-driven personasThe truth is, while qualitative research is great for understanding context, it’s poor for segmenting a population or finding large data…Nov 27, 2020Nov 27, 2020
Published inUX PlanetReplace your personas with data driven personas overnight.The trouble with UX personas and what we can do about it.Nov 27, 2020Nov 27, 2020
Published inDAN StoriesUnderstanding the enigmas of usability testingHow probability illustrates the issues of sample size, personas, and communicationFeb 23, 2020Feb 23, 2020
